In this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The newsletter focuses on the niche community of Amazon sellers and has seen rapid growth to over 15,000 subscribers.
Key Topics Covered:
Episode topics & Timestamps:
(00:00) Introduction to Newsletter Operator Podcast
(00:30) Introduction of Jon Elder, founder of Black Label Advisor
(01:00) Jon's Background and Entrepreneurial Journey
(2:00) Launching Amazon Insiders Newsletter
(3:00) Defining Micro Niche
(5:00) Choosing a Newsletter Topic
(6:00) Growth Strategies and Subscriber Acquisition
(7:00) The Role of SparkLoop in Subscriber Growth
(11:00)Additional Growth Channels such as Twitter
(16:00) The Use of a Mastermind Group for Engagement
(19:00) Monetization through Newsletter Sponsorships
(28:00) Approach to Identifying and Reaching Out to Sponsors
(33:00) Pricing and Packaging of Newsletter Ads
(33:00)Strategies for Achieving Growth Goals
(41:00) Advice for those Starting a Niche B2B Newsletter
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
In this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The newsletter focuses on the niche community of Amazon sellers and has seen rapid growth to over 15,000 subscribers.
Key Topics Covered:
Episode topics & Timestamps:
(00:00) Introduction to Newsletter Operator Podcast
(00:30) Introduction of Jon Elder, founder of Black Label Advisor
(01:00) Jon's Background and Entrepreneurial Journey
(2:00) Launching Amazon Insiders Newsletter
(3:00) Defining Micro Niche
(5:00) Choosing a Newsletter Topic
(6:00) Growth Strategies and Subscriber Acquisition
(7:00) The Role of SparkLoop in Subscriber Growth
(11:00)Additional Growth Channels such as Twitter
(16:00) The Use of a Mastermind Group for Engagement
(19:00) Monetization through Newsletter Sponsorships
(28:00) Approach to Identifying and Reaching Out to Sponsors
(33:00) Pricing and Packaging of Newsletter Ads
(33:00)Strategies for Achieving Growth Goals
(41:00) Advice for those Starting a Niche B2B Newsletter
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.