Episode Description:
In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creators, including entertainment-based creators and e-commerce brands. Additionally, they touch on topics such as nurturing email lists, unlocking revenue streams, and the need for valuable content.
Key Topics Covered:
Episode topics & Timestamps:
(00:26) Introduction and Overview
(2:21) Challenges for Big Media Companies
(3:01) Decline in Social Media Traffic
(11:09) Media Companies And Newsletter Strategy
(11:40) Newsletter First Approach
(12:38) Importance of having an owned audience
(18:40) Strategies for Entertainment Creators
(28:00) Tailwind Newsletter Services
(30:00) Upcoming Discussion Topics
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Description:
In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creators, including entertainment-based creators and e-commerce brands. Additionally, they touch on topics such as nurturing email lists, unlocking revenue streams, and the need for valuable content.
Key Topics Covered:
Episode topics & Timestamps:
(00:26) Introduction and Overview
(2:21) Challenges for Big Media Companies
(3:01) Decline in Social Media Traffic
(11:09) Media Companies And Newsletter Strategy
(11:40) Newsletter First Approach
(12:38) Importance of having an owned audience
(18:40) Strategies for Entertainment Creators
(28:00) Tailwind Newsletter Services
(30:00) Upcoming Discussion Topics
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.