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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More

March 22, 2024 Matt McGarry and Ryan Carr
Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
Newsletter Operator
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Newsletter Operator
Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
Mar 22, 2024
Matt McGarry and Ryan Carr

Anik Singal is an entrepreneur, author, and expert in scaling education businesses.

Check out Anik's books and podcasts here: AnikSingal.com

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Timestamps 

00:00 Choose digital product and sales method carefully.

06:50 Leverage small audiences for higher priced offers.

10:21 Forcing offers without audience interest always fails.

12:12 Answering questions, creating an FAQ, monetizing support.

14:48 Compliance market infatuates despite initial disinterest.

17:39 Streamlined installation process, captured and sold.

23:17 Low ticket pricing strategy for ad spend.

26:32 Quickly create low-ticket products using templates & AI.

30:23 Funnel engagement, low initial webinar attendance.

32:48 Extend funnel, increase sales by 30%.

35:50 Integration: Sendlane, Drip, stealth seminar, zapier.

40:47 Busy schedule, overlapping webinars, managing affiliates.

44:19 Presenting involves tech, passion, and valuable skills.

47:35 FTC investigation felt worse than a colonoscopy.

50:25 Learning, writing, and turning challenges into success.

51:39 New suite, certification, compliance marketing, book, audit.

54:43 Testimonial usage, disclosure, and court impact.

Show Notes

Anik Singal is an entrepreneur, author, and expert in scaling education businesses.

Check out Anik's books and podcasts here: AnikSingal.com

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Timestamps 

00:00 Choose digital product and sales method carefully.

06:50 Leverage small audiences for higher priced offers.

10:21 Forcing offers without audience interest always fails.

12:12 Answering questions, creating an FAQ, monetizing support.

14:48 Compliance market infatuates despite initial disinterest.

17:39 Streamlined installation process, captured and sold.

23:17 Low ticket pricing strategy for ad spend.

26:32 Quickly create low-ticket products using templates & AI.

30:23 Funnel engagement, low initial webinar attendance.

32:48 Extend funnel, increase sales by 30%.

35:50 Integration: Sendlane, Drip, stealth seminar, zapier.

40:47 Busy schedule, overlapping webinars, managing affiliates.

44:19 Presenting involves tech, passion, and valuable skills.

47:35 FTC investigation felt worse than a colonoscopy.

50:25 Learning, writing, and turning challenges into success.

51:39 New suite, certification, compliance marketing, book, audit.

54:43 Testimonial usage, disclosure, and court impact.