Newsletter Operator

Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More

February 02, 2024 Matt McGarry and Ryan Carr
Newsletter Operator
Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More
Show Notes

Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more.

Episode topics & Timestamps

(00:15) Guest Introduction

(00:42) 1440 in the media landscape, aimed at busy professionals desiring a comprehensive yet unbiased news source.

(01:49) 1440's foundation story, starting from frustration with existing news media, testing minimum viable product concepts, and the emphasis on high open rates and organic growth as evidence of product-market fit.

(04:33) 1440’s Audience & Demographics

(06:12) Retention and Engagement

(07:28) Creative Strategy & Growth Levers, discussion on  the significance of high-quality, compelling creative work in driving subscriber growth

(20:25) Monetization Strategies

(39:42) Potential for Newsletter Market Saturation and the necessity for delivering high-quality content as the key differentiator for long-term success.

(44:41) Future of 1440

(52:51) Tim’s offer to assist rising newsletter creators by way of connecting and reflecting on the supportive nature of the newsletter community.

Links Mentioned:

Join1440.com

Reach out to ​Tim directly: tim@​join1440.com

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.