New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road.
Episode topics & Timestamps
(13:20) Cornerstone Resources for Marketing and Copywriting
(13:40) Importance of Authority in Newsletter Niche
(14:00) Creating a Personal Toolkit for Sales Success
(32:40) Automating the Sales Cycle with Databases
(32:52) Identifying the Right Contacts for Sponsorship Outreach
(40:40) Incentivizing Audiences with Surveys
(41:00) The Pillars of Effective Marketing and Sales Messages
(41:20) How to Follow Wouter Teunissen's Work
(41:34) How to Support the Newsletter Operator Podcast
Links Mentioned
https://www.openrates.co/
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
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