Newsletter Operator
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.
Newsletter Operator
How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road.
Episode topics & Timestamps
(13:20) Cornerstone Resources for Marketing and Copywriting
(13:40) Importance of Authority in Newsletter Niche
(14:00) Creating a Personal Toolkit for Sales Success
(32:40) Automating the Sales Cycle with Databases
(32:52) Identifying the Right Contacts for Sponsorship Outreach
(40:40) Incentivizing Audiences with Surveys
(41:00) The Pillars of Effective Marketing and Sales Messages
(41:20) How to Follow Wouter Teunissen's Work
(41:34) How to Support the Newsletter Operator Podcast
Links Mentioned
https://www.openrates.co/
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- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.