Newsletter Operator

Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers

Matt McGarry and Ryan Carr

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.

Follow Matt Paulson on Twitter: @MattPaulsonSD

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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


Episode Topics & Timestamps

00:00 About MarketBeat and Matt’s media company

05:14 Ad spend across Google, Bing, Facebook, and other channels

09:09 Working with agencies 

11:46 Managing advertising through agencies, offers, and automation.

13:42 Hot stock trends drive high newsletter engagement.

17:28 Two big companies and smaller affiliates

20:56 The Financial publishing industry and the CPA model.

25:06 Investor relations, financial newsletters, CPA deals.

29:16 Dynamic offer rotation maximizes email campaign performance.

32:42 Multi-channel marketing maximizes message delivery effectiveness.

36:17 Email success depends on optimizing for sales.

36:59 Rising newsletter ads face potential sustainability issues.

40:44 Consider audience demographics, interests, then find affiliate program.

45:53 Marketbeat’s plans

47:23 Pioneering data-driven financial content creation

50:21 Where to find Matt online

Links Mentioned

MarketBeat.com

Twitter.com/MattPaulsonSD

People on this episode