Katy Huff: Lessons From $15M+ of Sponsorship Sales

Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.

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• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

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Episode Topics & Timestamps

00:00

Introduction to Mad Rev and Sales Background

03:12

Fundamentals of Selling Newsletter Sponsorships

05:56

Understanding Advertiser Expectations

09:09

Identifying Potential Advertisers

12:02

Strategies for Securing Your First Sponsor

14:53

Pricing Your First Ads

17:46

Renewals and Long-Term Relationships with Advertisers

21:03

Working with Larger Brands

24:05

Final Thoughts and Recommendations

Links Mentioned

https://www.madrev.co/

matt@newsletteroperator.com