Newsletter Operator
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.
Newsletter Operator
Why Billions In Revenue Just Shifted To Newsletters
Check out Ezoic: ezoic.com
Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com
Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.
Episode Topics & Timestamps
00:00 Understanding the Shift in Ad Revenue
12:09 The Evolution of Targeting: From Contextual to First-Party Data
20:40 The Value of First-Party Data in Advertising
27:58 The Art of Publishing and Business Success
29:53 The Evolution of Advertising Models
32:05 Maximizing Revenue through Advertising
34:04 Understanding Ad Revenue Trends
36:19 The Value of Traffic Sources
43:22 Leveraging First-Party Data for Growth
49:16 Identifying the Right Publishers for Programmatic Ads
50:56 The Future of Newsletter Advertising
53:01 Collecting Valuable User Data
Links Mentioned
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