New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
The Little-Known Way Creators Are Building BILLION Dollar Businesses
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Matt McGarry discusses the concept of Negative CAC—how smart companies turn marketing into profit. He shares real-world examples from media and SaaS, showing how digital products and media can fuel growth and long-term profitability.
Learn more about negative CAC:
https://www.newsletteroperator.com/p/negative-cac
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Episode Topics & Timestamps
00:00 Understanding Negative Customer Acquisition Cost (CAC)
02:58 Examples of Negative CAC in Action
05:53 The Role of Media Companies in Negative CAC
08:59 Long-term Implications and Future of Negative CAC
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