New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
Organic Audience Growth is Getting Harder -- Here's What's Working Now
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Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast.
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Growing Your Audience on LinkedIn
02:42 Lead Magnet Strategies for Engagement
06:52 The Challenges of Email Subscriber Growth
08:07 Exploring Organic Channels for Email Signups
11:18 The Shift to Video Content
13:38 YouTube as a Growth Platform
20:04 Finding Effective Content Formats
24:51 The Long-Term Commitment to Audience Building
25:48 Optimizing Email Engagement through Base Sending Segments
30:05 Strategies for Managing Dormant Subscribers
33:52 The Importance of Email Frequency and Engagement
38:01 Rebranding and Expanding the Podcast's Focus
44:18 Exploring New Terminology for Audience-First Businesses
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