New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
The Secret Behind $100M+ Personal Brands
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Katelyn Bourgoin (founder of Unignorable) joins Matt and Kolby to break down the 6 types of ownable ideas, the 5-question framework she uses to engineer one, why courses are losing value to AI-enabled "brainware" agencies, and a live audit of Matt's ownable idea.
Timestamps:
- 00:00 Intro
- 00:39 The Why We Buy → Unignorable Rebrand
- 04:16 Ownable Ideas: Test Round (Sinek, Welsh, Sanchez)
- 09:30 What an Ownable Idea Actually Is
- 12:22 The 6 Types of Ownable Ideas
- 16:26 How to Create Your Own (and Why It's Hard)
- 18:55 The 5-Question Framework 22:10 Brené Brown Broken Down by the Framework
- 24:16 Lightning vs. Engineered Ideas
- 27:06 Live Audit: Matt's Overlap Effect Framework
- 39:58 Brainware: The AI-Enabled Agency Thesis
- 43:32 Productized Services as the New Course
- 50:37 Accountability as a Service
- 52:36 Sunsetting What No Longer Fits
- 54:38 Where to Find Katelyn
📌 Resources Mentioned:
🔗 Connect with Katelyn Bourgoin:
Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.
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