New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
This Guy Makes $1,500,000 PER MONTH From Texting
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Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell.
Timestamps:
- 00:00 Intro
- 03:30 SMS Is The New Email
- 06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month)
- 10:00 Promoting Advertiser Offers Over Your Own
- 13:30 $100 Paid Webinars That Sell $2,500/Month Coaching
- 14:30 SMS Sunsetting, Short Codes, And Deliverability
- 17:00 Confirming Phone Numbers To Avoid TCPA Lawsuits
- 19:00 SMS Tech Stack And Twilio's $400K/Month Bills
- 23:00 Why Newsletters Are Still Worth It (Gmail's March 20 Change)
- 28:00 Multi-Channel: Spending $500K/Month On Meta Ads
- 33:00 The Co-Reg Wars: IMS vs AfterOffers
- 35:00 Every Tech Company Will Eventually Buy A Media Company
- 38:00 Why MarketBeat Won't Be Sold Or Acquired
- 41:00 Beehiiv, Substack, And ESP Feature Bloat
- 46:00 Marketers Matt Watches: Hormozi, Sanchez, Deiss
- 50:00 Where to Find Matt Paulson
📌 Resources:
🔗 Connect with Matt Paulson:
Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.
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